Target TV Commercials, 2010
MOMIX was featured in the Target TV spot that premiered on national television during the 2010 Golden Globe Awards. With our previous experience of work for other commercials, we were able to create an innovative and eye-catching spot for Target. Using choreography from Opus Cactus as well as signature MOMIX movement, we provided a zero-gravity illusion by combining dancers' bodies floating through space, all the while maintaining the signature red and white imagery and brand identity elements.
Hanes Commercial, 2009
MOMIX created this series of commercials for Hanes Underwear in 2009, as a way to showcase athletic dancers and dynamic movement. We used props from Lunar Sea, as well as choreography from Passion and Opus Cactus together with a series of improvisation by our dancers. We love to give dancers free rein to make movement that is comfortable and organic to their bodies, not only in commercial work, but in the creative process of MOMIX as well.